To improve your Quality Score, create highly targeted ads that match the intent of the search queries. The higher the quality score, the higher your ad rank will be, and the lower your cost per click will be. Improving your overall quality score can significantly impact the position of your ads and how much they will cost per click. The Quality Score measures the relevancy of your landing page, ads, and keywords. We have already discussed Quality Score, how Google measures it, and how it is relevant to your CPC. Doing so will not only give you a reasonable idea of the average CPC of your targeted keywords, but it will also save you from overspending. Upload your keywords into Google Ads, pause your campaign, and you will see the first page and top page bid estimates recommended by Google. Don’t panic when you hear the word experiment you don’t have to run the ads to analyse the CPC. So, if you are not an expert, you can experiment with different match types to analyse which match type performs better and scale up on it. Meanwhile, phrase match lies in-between broad match and exact match (kind of a balanced approach).Īs you can see, each match type serves a different purpose and has its pros and cons. On the other hand, an exact match catches a small number of fish, but it’s the fish you seek. It’s important to note that broad match types attract massive traffic but have low conversion.
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